WUSATA 2016 Taiwan Inbound Trade Mission to California

This was an excellent opportunity for companies to participate in the growing Taiwan market. Industry focus is Natural/Health and Retail Products.

Dates were:

May 25-26, 2016 - San Francisco | May 27, 2016 - Los Angeles

Benefits of Participation:

  • Met one-on-one with pre-qualified buyers from Taiwan
  • Showcased products and learned firsthand about opportunities and buyer preferences
  • Expanded  foreign market sales in Taiwan

In 2014, U.S. exports of agricultural products to Taiwan totaled $3.51 billion, ranking it the 7th largest agricultural U.S. export market. Although a small island, Taiwan has developed into one of the world’s largest economic and trading entities.

With its population experiencing increasing disposable income levels, Taiwan has serious growth potential in consumer-oriented products. Popular food products for Taiwanese consumers include items that offer convenience (ready-to-eat), uniqueness (specialty products), and that are functional (meet health, weight, and dietary needs). In addition, U.S. exporters have successfully used Taiwan as a springboard to China and other Asian markets, taking advantage of close cultural, language and business ties.

Event participants forged relationships with potential customers/trading partners and gathered market intelligence that helped them develop strategies to start or expand sales in this key market.

Product Description:

Suitable products include, but are not limited to: Consumer Ready Products, Food Service, and Health-Oriented Products, snacks, processed fruit and vegetable items, chocolate, beverages, seafood, dairy, sauces, jams and jellies, nuts, healthy and natural products, specialty foods, and other related products.