Training Videos


A Business of Details

A Business of Details - Exporting a California Specialty Crop

Companies that are new to exporting and companies that have previously considered and abandoned an exporting plan can use A Business of Details to get up to speed on terminology, processes, common pitfalls and strategies for success. This training video follows a shipment of Romaine Lettuce from a packing facility in Salinas, CA to its destination in Taiwan.

This project is funded by the California Department of Food and Agriculture’s Specialty Crop Block Grant Program, and is presented by the California Centers for International Trade Development at State Center Community College District.

After Watching Video - Test Your Export Knowledge with a 5 Question Quiz!



 International Career Pathways Videos

Non-profit Trade Organization - Global Marketing Domain


Licensed Customers Broker - Supply Chain Management Domain


Investment (EB-5 Visa) - Global Business Management Domain


Enrolled Agent - Trade Finance Domain


Insurance Broker (Accounts Receivable) - Trade Finance Domain


Regulatory Compliance Attorney (FCPA) - Global Business Management Domain


Export Trading Company (ETC) - Global Marketing Domain


Research/Policy Development - Global Business Management Domain


International Trade Specialist - Global Marketing Domain


Global Trade/Structured Finance - Trade Finance Domain


Legal Contracts and intellectual Property - Global Business Management Domain


Risk Analysis (Shipping) - Supply Chain Management Domain


Foreign Exchange Trader - Trade Finance Domain


Inspection Services - Supply Chain Management Domain


Tax Strategist (Tax Credit Advisor) - Trade Finance Domain



The CITD’s pre-recorded webinars are an excellent tool for those wanting a walkthrough of various elements of importing and exporting. 

Working With Buyers: Communication, Presentation & Follow Up 

This webinar covers the best practices in working with buyers of your export products, both in the U.S. and abroad. It includes the importance of vetting potential buyers and how to “read between the lines” to keep your company’s best interests in mind. Also discussed is appropriate buyer and market selection, preparing for trade events, presentation skills and export policy recommendations. The importance of detailed follow-up, including proper quotations and dealing with non-response is also covered.



Developing Export Readiness Skills

This webinar covers the tasks required to make your company “export ready,” including “The Do’s and Don’ts” of an export start-up, common challenges and how to avoid them. It includes tips on how to become an integral part of a buyer supply chain; how to meet importers’ expectations;, and building an appropriate network of export assistance and service providers. Key resources for product classification, statistics, tariffs, marketing research, regulations and Free Trade Agreements are presented. Advice on how to balance your marketing and promotions with operational skills, giving your company a competitive advantage is the focus.



Navigating Food Export Regulations and Documentation

This webinar provides an overview of how and where to locate product and country-specific information for export compliance for food and agricultural products. You will learn that depending on the product and the market the requirements, documents and resources may vary. It includes step-by-step “click though” versions of web-based databases on Food and Agricultural Import Regulations and Standards, also known as “FAIRS” reporting. It also details how to access state and federal resources for export certification requirements, also known as “CERTS”. An overview of commercial export documentation will also be provided.



What is the New Global Supermarket? 

Discover the factors driving trillions of dollars in growth of global merchandise trade and how California specialty crops stand to benefit.  This presentation will highlight trends and developments affecting the existing and future demand for California’s specialty crops and present where important opportunities are and will be for export growth.