Event Description 

CalAgX 2016 – Northern California Executive Training Series 

Specialty crops… you grow them, but who’s buying them? It’s no secret that international sales is the next frontier in moving mass quantities of crops for your business. It’s just simple math. The seven billion plus people living on Earth is more than the 300 or so million here in the United States. Figuring out a way to get your crop to other countries could be the way to grow your farm and your business in ways you never even imagined. The California Agricultural Export (CalAgX) training program will help you not only figure these things out, but will also save you time and money in the process! You’ll connect with foreign buyers and global trade professionals during the course of this program, which is the most comprehensive and insightful program available in California!

The CalAgX benefits the producers, processors and marketers of California grown or processed specialty crops. The program consists of 6 separate training sessions held at two-week intervals with each session lasting 4 hours. Each osession has been designed to meet the learning needs of new-to-export or non-exporting food and agriculture companies.

Who Should Participate?

Who Should Participate?

Although fruits, nuts, vegetables and other specialty crop products grown in California are highly regarded and in high demand by people around the world, surprisingly few California farms, processors and marketers export their products. Why? Well some think that exporting is too difficult and should be left to “experts”. Others believe that their sales in the domestic U.S. market are sufficient, so they are not seeking to expand internationally. Others would like to export, but don’t know how to take the first steps.

If you count yourself among the last group (or any other group!), the CalAgX training program is for you. Upon completion of the program, you will have the knowledge, skills, and (most importantly) the connections to become a successful exporter.

Participant Qualifications: Program size is limited.  Participation in the CalAgX program will be based upon how closely the applicant meets the criteria for participation listed below.

  • Agriculture products are California grown
  • Products are considered “Specialty Crops” as defined by the USDA
  • Company must be based in California
  • Company has less than two years of active exporting experience
  • The California company has an established domestic market and been in business for at least one year



Each of the six sessions has been designed to meet the learning needs of new-to-export or non-exporting food and agriculture companies. Training will be conducted concurrently in Northern California.

Training sessions are as follows:

  • Session 1: Introduction to Exporting
  • Session 2: Export Regulations and Legal Aspects
  • Session 3: Transportation and Documentation
  • Session 4: The Art of Cross-Cultural Negotiation
  • Session 5: Getting Paid, Finance & Credit Insurance
  • Session 6: Marketing: Finding and Keeping Foreign Customers

Time and Location

Program Schedule 2015

Session 1-4

Bell Memorial Student Union (BMU)
Chico State University Campus
West 2nd Street, Chico, CA  95928

Location: Chico

9am to 4pm

Session 5-6

Location: Chico
9am to 3pm

Fees & Registration

Fees & Registration

Registration Fee: $60.00

Sponsorships Available: Contact Keli Anthis - for more info!