Past Events

WUSATA Mexico Consumer Oriented Retail Inbound Mission September 7-10, 2010
Tue, 09/07/2010 (All day) - Fri, 09/10/2010 (All day)

The California Department of Food & Agriculture and the Colorado Department of Agriculture, in cooperation with WUSATA, will be coordinating participation in the Mexico Consumer Oriented Retail Inbound Trade Mission September 7 - 10, 2010. This will be an excellent opportunity for companies to participate in the growing Mexico market.

As a result of NAFTA, Mexico has become a priority market for U.S. for agricultural products. It is projected that in 2010, Mexico will increase imports of U.S. agricultural products by 7% of which 4.5% will be from packaged foods.


Tentative Schedule

September 7 - Los Angeles, CA
September 8 - San Francisco, CA

Registration Deadline: August 31, 2010

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WUSATA India Retail Inbound Buying Mission

Mon, 08/09/2010 - 9:00am - Wed, 08/11/2010 - 5:00pm


WUSATA India Retail Inbound Buying Mission

 

Tentative Schedule:

August 9, 2010 - Los Angeles, CA

August 10, 2010 - Southern, CA

August 11, 2010 - Southern, CA

 

Registration Deadline: August 4, 2010

 

The California Department of Food and Agriculture, in cooperation with WUSATA, will be hosting the WUSATA India Retail Inbound Buying Mission on August 9-11, 2010.

 

With its one billion plus population, the Indian market presents lucrative and diverse opportunities for U.S. food companies. India is currently the 15th largest export destination for WUSATA companies. U.S. exports into India grew from $489 million in 2008 to $690 million in 2009, representing a 29 percent increase over the previous year. For the past five years U.S. exports to India have risen at an average rate of 21 percent despite a global recession. 

 

Benefits from participating in the activity:

  • Increase awareness and visibility of U.S. product
  • Meet one-on-one with foreign importers/distributors
  • Expand your foreign market sales into India 

 
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San Francisco - WUSATA Branded Seminar 2010
Thu, 07/22/2010 - 9:00am - 12:00pm
WUSATA Branded  Seminars 2010

 Is your product ready for export? Need help funding international promotions? Thinking about attending a international or domestic trade show?

 

If so, then the Branded Program Seminars are for you!

Attend one of our sessions to learn how the federally funded Market Access Program (MAP), which matches marketing funds for food and agricultural exporters, can help your business. Qualifying program participants receive assistance for advertising, international trade show exhibitions, in-store demos, and other eligible promotional expenses.

The seminar will cover:

  • An quick overview of the WUSATA Map Program
  • An overview of the current Branded Program
  • Qualifications of the program
  • How to apply for 2011  
  • Questions and Answers session

Branded Seminars 

9:30 am - 12:00 pm San Francisco - July 22, 2010

Registration Fee: $50.00 Per Company

Registration is on a first-come, first-served basis, so please complete the form and send it to WUSATA with your fee as soon as possible to reserve a space. 

 

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Los Angeles - WUSATA Branded Seminar 2010
Wed, 07/21/2010 - 9:30am - 12:00pm

WUSATA Branded  Seminars 2010

Is your product ready for export? Need help funding international promotions? Thinking about attending a international or domestic trade show?

If so, then the Branded Program Seminars are for you!

Attend one of our sessions to learn how the federally funded Market Access Program (MAP), which matches marketing funds for food and agricultural exporters, can help your business. Qualifying program participants receive assistance for advertising, international trade show exhibitions, in-store demos, and other eligible promotional expenses.

The seminar will cover:

  • An quick overview of the WUSATA Map Program
  • An overview of the current Branded Program
  • Qualifications of the program
  • How to apply for 2011  
  • Questions and Answers session

Branded Seminars 
9:30 am - 12:00 pm Los Angeles - July 21, 2010

Registration Fee: $50.00 Per Company 

Registration is on a first-come, first-served basis, so please complete the form and send it to WUSATA with your fee as soon as possible to reserve a space.


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WUSATA Mexico Foodservice Inbound Trade Mission July 12-16, 2010
Mon, 07/12/2010 (All day) - Fri, 07/16/2010 (All day)

The California and Washington Departments of Agriculture, In cooperation with the Western United States Agricultural Trade Association (WUSATA), will be hosting the WUSATA Mexico Foodservice Inbound Mission July 12 - 14, 2010.

Mexico continues to offer great export opportunities for U.S. suppliers of agricultural products for the hotel, restaurant and institutional food service sector. Upscale hotels and restaurants that cater to international tourism are the most important sectors to target. Consumption of food and nonalcoholic beverages has grown consistently since 2000. Growth for food represented almost 31% of growth in the period 2000-2007, while beverages grew 39% in the same period. This will be an excellent opportunity for companies to establish contacts with key buyers in the Foodservice industry in Mexico.


Tentative Schedule

July 12 - Los Angeles, CA
July 13 - San Francisco, CA
July 14 - San Francisco, CA

Registration Deadline: June 30, 2010

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Mexico Webinar: Foodservice Trends in Mexico
Wed, 07/07/2010 - 9:00am - 1:00pm

Mexico Webinar: Foodservice Trends in Mexico

When: July 7, 2010
Event Time: 9:00 AM PDT; 10:00 AM MDT
Product Focus: All Retail Products
Registration Deadline: July 6th, 2010

The California Department of Food and Agriculture and Washington Department of Agriculture, in cooperation with WUSATA, will be coordinating a FREE webinar.

The HRI market in Mexico represents good export opportunities for U.S. suppliers of food and beverages. Upscale hotels and restaurants that cater to international tourism are the most important sectors to target.

This will be an excellent opportunity for companies to gain additional vital information about participating in the growing Mexico market. This webinar is provided by Imalinx, the WUSATA in-country representative in Mexico.

Benefits from participating in the activity:

  • Update on the Mexican economy, demographics and NAFTA.
  • Buyers' preferences and consumer trends.
  • What you need to know about the NOMs (Mexican quality standards).
  • Advantages and challenges facing the US exporters.
  • WUSATA services in Mexico.

There is a limit of 30 companies that can participate in the webinar. Sign up soon to secure your spot.

 

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WUSATA China Retail Inbound Buying Mission May 24-28, 2010
Mon, 05/24/2010 (All day) - Fri, 05/28/2010 (All day)

The California and Washington Departments of Agriculture, in cooperation with WUSATA, will be hosting the WUSATA China Retail Inbound Buying Mission from May 24-28, 2010.

This will be an excellent opportunity for companies to participate in the growing Chinese market.  In 2008, total U.S. agricultural exports surpassed $11 billion, increasing an estimated 20 percent from the previous year. China remains a dynamic and high growth market for Western United States' agricultural products. In 2008, with the total value exceeding USD 900 billion, the Chinese retail market increased by 20 percent over the previous year. This reflects rapid development in modern retail formats and the willingness for consumers to pay a little more to add features of safety and higher quality.

 

California – Alicia Rios (559) 324-6401

San Francisco, CA     May 24, 2010

San Francisco, CA     May 25, 2010 (Facility visits available)

Los Angeles, CA       May 26, 2010 (Product Showcase)

 

Washington – Bill Dallas

Seattle, Washington, May 27, 2010 (Showcase)

Seattle, Washington May 28, 2010 (Facility visits)

 

Participating companies are encouraged to be export ready, bring samples and product list, and be prepared to discuss pricing.

Suitable products include, but are not limited to:

  • Beverages
  • Sauces, Snacks
  • Cookies/Crackers/Biscuits
  • Cereals
  • Bakery Products
  • Specialty Gourmet

Products must be at least 50% U.S. agricultural origin by weight, excluding added water and packaging.

More Info

Importing into the U.S. - Fresno, CA
Tue, 05/18/2010 - 1:00pm - 4:00pm

Curious about the advantages and risks associated with importing? Need more information to take your next step in the international marketplace? Is your company ready to import? Have questions about importing from overseas?

This introductory workshop is for those interested in exploring the world of international business. The program will cover:

  • Step-by-Step Import Process
  • Buying: Domestic vs. International
  • Import Readiness
  • Import Logistics & Documentation
  • Methods of Payment
  • Terms of Sale (Incoterms)
  • Developing an Import Strategy

Please download the program brochure, complete registration form on inside panel, and fax to our office at (559) 324-6492. 

Payment options:  Pay at the door or mail your check to:

Center for International Trade Development, 390 W. Fir Ave., Ste. 303, Clovis, CA  93611

(Only cash or checks accepted at this time!)

Download the Registration Form

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Basics of Exporting - Fresno, CA
Tue, 05/18/2010 - 9:00am - 12:00pm

Curious about the advantages and risks associated with exporting? Need more information to take your next step in the international marketplace? Is your company ready to export? Have questions about exporting your product or services?

This introductory workshop is for those interested in exploring the world of international business. The program will cover:

  • Step-by-Step Export Process
  • Selling: Domestic vs. International
  • Export Readiness
  • Export Logistics & Documentation
  • Methods of Payment
  • Terms of Sale (Incoterms)
  • Developing an Export Strategy

Please download the program brochure, complete registration form on inside panel, and fax to our office at (559) 324-6492. 

Payment options:  Pay at the door or mail your check to:

Center for International Trade Development, 390 W. Fir Ave., Ste. 303, Clovis, CA  93611

(Only cash or checks accepted at this time!)

Download the Registration Form

More Info

CalAgX 2010
Wed, 04/07/2010 - 9:00am - 1:00pm

CalAgX 2010

Go to http://www.fresnocitd.org/calagx for detailed program information.

Session I: Introduction to Food & Agriculture Exporting

Exporting Basics

  • Overview of the Export Process
  • Export Procedures and Terminology
  • Benefits, Costs and Risks of Exporting
  • Assessing Export Readiness
  • Assessing Export Potential
  • Budgeting for Exports

Finding & Entering Best Export Markets

  • Researching Foreign Markets
  • Internet Market Research – Sources and Techniques
  • Market Planning Tools and Techniques
  • Selecting Target Markets
  • Developing Best Market Entry Strategies
  • Developing the Export Market Plan
More Info
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